Case study
From one qualified quote a month to sixteen.
A dry-food co-packer supplying Fortune 500 food brands was spending real money on Google and Microsoft Ads and getting leads that did not convert. Here is how we cleaned the traffic and turned it into a pipeline of million-dollar quotes.
Who they are
A million dollars a deal. One good lead changes the year.
Econo-Pak is a B2B dry-food co-packer with over 1,000 staff. The sales cycle runs 6 to 12 months, so lead quality is everything.
“Our main clients are Fortune 500 dry-food companies. We'd be making million-dollar-plus deals.”
Sarah RichterSales and Marketing Manager, Econo-Pak
What was different
We cleaned the traffic together, in the open.
Before we worked together the spend was there but the quality wasn't. The conversion numbers looked fine on the surface, but the leads weren't the ones they wanted.
So we fixed it in the open, together, with nothing hidden in a black box.
The approach
- Custom keyword system, built for them
- Bi-weekly working calls
- Google and Microsoft Ads cleaned every fortnight
“I've never seen any other PPC company do this before. You built a completely custom spreadsheet and walked me through it every call. Our leads are definitely way better quality.”
The moment it clicked
When paid traffic started closing.
The proof wasn't a dashboard. It was Sarah's weekly review with her VP, the one scoreboard that actually counts.
The result
- Qualified quotes grew from 1 to 16
- All sourced from paid traffic
“More and more leads were moving down the pipeline sourced from paid traffic. That's when I realized this is actually working.”
The standout
Deals they'd never have won.
Paid traffic didn't just clean up the leads. It surfaced demand Econo-Pak never knew was there, buyers already looking who had simply never come across them.
Most proud of
- A Fortune 500 brand sourced via Microsoft Ads
- In front of buyers who'd never heard of them
- Just 6 to 8 lean campaigns
“We landed deals that, if not for paid search, these companies would have never heard of us. We had a Fortune 500 food brand come to us through Bing.”
Life now
Less firefighting. More closing.
With lead quality handled, the account stopped being something Sarah had to firefight.
“I don't have to spend as much time thinking about our paid search campaigns. It freed up more time for me to focus on closing the deal.”
“I knew I didn't have to worry about whether you'd get it done, because you always got it done, and you'd follow up to tell me how it went.”
Sarah Richter, Sales and Marketing Manager, Econo-Pak
We run every account the way we ran this one. Hands-on, direct with the person doing the work, and testing that never stops.